Business travellers are often considered the ideal Airbnb guest. Booking properties outside of busy weekends and holiday periods, reliability and the potential for repeat return visits, targeting business travellers with your Airbnb listing can prove a lucrative and low maintenance niche.
But how do you go about attracting such clientele? Well, there are several things which you can do to attract the business traveller to your Airbnb listing.
Location, Location, Location
The most crucial aspect of attracting business travellers is (unsurprisingly) location. With the vast majority of business travellers requiring access to the CMD, the closer you are to your city’s CBD, the better.
For Airbnb guests in NZ, the most popular destinations are Auckland, Wellington and Queenstown, for business travellers the most popular city is Auckland and with most searching for accommodation in the CBD, your property will need to be located here.
Create a space to work
With many business traveller working while they travel it is important to create and showcase an appealing workspace. A desk, comfy office chair, access to a printer and scanner, fast Wi-Fi – all paint a picture of productivity.
Be sure to portray this in your listing photos and highlight the existence of your work space in your property description.
Take a more hands off approach
While originally Airbnb was created to rent a room in someone’s home, it was since morphed into more of a solitary experience. While many still opt for the cheaper lodging alternative and enjoy the experience of getting to know their host, a business traveller expects more of a standoff approach.
In your listing description stress privacy and talk your property up as an excellent place to unwind after a long day.
Also try and make your check-in process as simple as possible as after a long flight or drive to the city the last thing a business traveller wants is a complicated check-in.
Amenities – recreating a hotel experience
Traditionally business travellers stayed in hotel accommodation. However due to the rising costs of this, many turned to the Airbnb platform. But these travellers are still used to the hotel experience, so the closer you can emulate this, the more likely you are to foster return business travellers.
Offering a broad range of amenities, keeping these restocked after each guests and providing hotel quality linens are all great ways to recreate the hotel experience.
Disposable razors are an oft forgotten amenities which is always appreciated by business travellers who mostly fly with only carry-on luggage and are therefore unable to bring one with them
Hire a property manager
Hiring a dedicated Auckland Airbnb property manager can go a long way in conveying the professional, productive experience you want to portray.
Taking professional listing photos, crafting a listing description which appeals to business travellers, streamlining check in, restocking amenities and keeping your property clean – all tasks which a specialist Airbnb property manager can take care of you.